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Politics · National

Voters Prioritize Economy and Prices in 2026 Midterms

AP-NORC polling shows cost of living as the top concern, with voters in Raleigh and Palm Beach citing tariffs and healthcare costs as key factors.

By Amina Kaminski ·

Illustration for: Voters Prioritize Economy and Prices in 2026 Midterms
Voters wait in line at a polling place in North Carolina on Election Day, November 3, 2026.

On Election Day, Tuesday, November 3, 2026, voters across the United States are casting ballots in a midterm election that will determine the balance of power in Congress for the final two years of President Donald Trump's second term. The Associated Press describes the contest as a referendum on the current administration, noting that many citizens are struggling with high prices and are angry over an unpopular war with Iran. With all 435 House seats and 35 Senate seats up for grabs, the outcome will shape the legislative agenda and the administration's ability to govern in its remaining two years.

The economy has emerged as the central issue for many voters. The data indicates that 35% of U.S. Adults approve of Trump's job performance, while only 25% approve of his handling of the economy. Approximately seven in ten adults say the country is heading in the wrong direction, and most of those respondents blame the president for high prices. This sentiment suggests that financial concerns are driving voter behavior more than partisan loyalty in many districts.

In Raleigh, North Carolina, James Moore, a 57-year-old librarian, articulated the financial pressures facing many households. Moore stated that he is paying more taxes, more for his healthcare, and more for everything. His comments reflect the broader anxiety about the cost of living that has dominated campaign discourse. Moore's experience highlights how daily economic realities are influencing voting decisions in swing states where the outcome of Senate and House races remains tight.

Contrasting this view is the perspective of Mark Barker of Palm Beach Gardens, Florida, who said he has been following Trump closely and believes the president is doing an awesome job. Barker's optimism stands in stark contrast to the economic frustrations expressed by voters in other parts of the country. This divergence illustrates the complex landscape of the 2026 election, where opinions on the administration's economic performance vary significantly by region and demographic group.

The AP-NORC numbers also highlight the impact of tariffs on public opinion. Many voters cite trade policies and their effect on consumer prices as a primary reason for their dissatisfaction. In states like Maine, economic strain and tariffs have made the race for the Senate seat of Susan Collins particularly competitive. The state is rated a toss-up by major polling organizations, indicating that economic concerns are enough to sway voters in traditionally Republican areas.

Republicans are bracing for the possibility of losing the House, where Democrats need a net gain of three districts to achieve a majority. The AP reports that one or two seats could tip either chamber, making the election highly contested. Democrats, meanwhile, are described as cautiously optimistic, citing the high number of early votes and the widespread anger over economic conditions. More than 57 million people had already voted as of Monday, surpassing the early vote totals of four years ago in many closely watched states.

The financial resources available to both parties have played a significant role in shaping the campaign. The 2026 elections are likely to be the most expensive in history, with Republican committees outraising and outspending Democratic committees at the national level. This spending advantage was helped by Trump-affiliated groups and Elon Musk. However, at the candidate level, Democrats outraised their opponents. An analysis of AdImpact data shows that 88.1% of Republican general election TV ad spending went to states and districts Trump won in 2024, including more than $850 million in areas where he won by 10 points or more.

The race for control of the Senate is also fiercely contested, with 13 races considered battlegrounds. In North Carolina, former Governor Roy Cooper is challenging Michael Whatley for the seat of retiring Senator Thom Tillis. In Georgia, Senator Jon Ossoff is facing Representative Mike Collins. In Ohio, former Senator Sherrod Brown is running against incumbent Senator Jon Husted. These races are critical because Democrats need a net gain of four seats to take control of the chamber, while Republicans can lose only two seats and still retain their majority.

Voters are also weighing the administration's handling of foreign policy, particularly the war with Iran, which the AP notes is unpopular with a significant portion of the electorate. This issue, combined with economic concerns, has created a challenging environment for Republican candidates who are often seen as aligned with the president's policies. Many Republican candidates have kept their distance from Trump, who held dozens of rallies in the final days before the election, ending Sunday in Salina, Kansas.

The stakes for the Democratic Party are high, as a win in even one chamber would make investigations and possible impeachment proceedings likely. House Democratic Leader Hakeem Jeffries has outlined a 100-day agenda focused on the cost of living and oversight if his party gains control of the House. A strong Democratic showing would also boost the prospects of potential 2028 presidential candidates such as Gavin Newsom, JB Pritzker, and Pete Buttigieg, while complicating the path for Vice President JD Vance.

As polls close across the country, the focus remains on the economic issues that have dominated the campaign. The AP-NORC data suggests that voters are prioritizing their personal financial well-being over traditional partisan alignments. The results of this election will provide a clear signal of how the American public views the current administration's handling of the economy and its ability to address the concerns of everyday citizens in the final years of Trump's term.

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