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Sports · Detroit region

European Golf Tour: CEO Says LIV Aimed to Destroy Circuit

Guy Kinnings details the strategy behind integrating players returning from the bankrupt Saudi-funded league into the 2027 season.

By Larissa Shah ·

Illustration for: European Golf Tour: CEO Says LIV Aimed to Destroy Circuit
Illustration generated for this article, not a news photograph.

Professional golfers returning from the Saudi-funded LIV Golf league will face a structured path back into the European tour system, with a focus on merit-based performance rather than immediate star power. This approach aims to address the concerns of existing members who watched top competitors leave for massive financial packages over the past four years.

The return of high-profile names like Jon Rahm, Tyrrell Hatton, and Sergio Garcia marks a shift for the DP World Tour. These players are coming back as LIV Golf battles to survive through a Chapter 11 bankruptcy process. The breakaway league is currently operating as a scaled-down version known as LIV 2.0, supported by a $300 million pledge from BC Partners Credit rather than direct investment from Saudi Arabia’s sovereign wealth fund.

Guy Kinnings, CEO of the European tour, explained the rationale behind the membership policy for 2027 in an interview with The Scotsman newspaper. He stated that the tour must protect itself from an entity that spent more than $7 billion with the specific intent to eliminate the DP World Tour. Kinnings noted that this goal was confirmed by numerous long-time figures in the game whom he trusts implicitly.

"But we also have to protect the tour against an entity who spent, so we are told, over $7 billion, with one of their aims being to ‘destroy the DP World Tour,’” Kinnings said. He added that the duty to members makes the current invite policy pretty obvious. The tour is balancing the desire for star power against the frustration of members who endured years of disruption.

Rory McIlroy, who has been vocal about his opposition to LIV Golf, supported Kinnings' assessment. Speaking at the Abu Dhabi Championship, McIlroy said, "I agree with everything that Guy said. They took players, they took sponsors, they turned professional golf into an arms race." He pointed out that LIV leaders previously traveled to Augusta National claiming they wanted to destroy the European tour, a stance that contrasts with the current motto of "complete, not compete."

Kinnings acknowledged that there is no perfect solution for welcoming back players who have previously made critical comments about the tour. He emphasized that the process must be as fair and merit-based as possible. All returning players, regardless of their past status, must prove themselves within the established system.

To manage the integration, the European tour is considering directing some invites to returning LIV players toward smaller tournaments scheduled between February and August. During that period, many top names are typically competing on the PGA Tour. This strategy allows the tour to reintegrate these athletes while maintaining a stable schedule for its core members.

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